Axe Enters the Branded Entertainment World in Latin America
Axe, Unilever’s male brand of fragrances, has partnered up with Fox Latin America Channels to create a new nine-episode animation series centered on the deodorant and titled City Hu
nters. The series was produced for global distribution in Buenos Aires and directed by Carlos Baeza, also known as the director of some of the episodes of the world-famous show The Simpsons. The characters in the show, an aging playboy and a young man left by his girlfriend, were inspired by the designs of Italian illustrator Milo Manara. The first episode of the original production of Fox Factory and content development division Axe Attractions premieres on Fox Latin America on Monday, October 23rd, at 11p.m. The remaining eight episodes will air in consequent Mondays, all beginning at 11p.m.
City Hunters tells the story of Axel, a hopeless young man dumped by his girlfriend, whose entire life chan
ges when he meets Dr. Lynch, a master creator of men’s fragrances, the epitome of the ‘70s playboy. Lynch is also a member and current guardian of Lodge X, a two-thousand-year-old top-secret society (notice any similarities with The Da Vinci Code?!) devoted to the study of women and how to get them who is looking for his successor. In the face of young Axel he finds an apprentice who has to walk the long way from being left and alone to becoming an expert in seducing women. This is a challenge for the expertise and mastership of Lynch who must turn the diamond in the rough into a “Seductor Absolutis” – man capable of conquering all different types of women, before passing on all responsibilities for the society to him.
Hernán López, president of Fox Latin American Channels and managing director of Fox Channels U.K., says that being able to produce such quality animation in Latin America is a great leap forward for the industry. He also asserts that teaming up with a partner the rank of Unilever for the production of branded entertainment fills everybody in his team with joy.
Christian Cores, marketing regional manager of Axe,
Axe, Unilever’s male brand of fragrances, has partnered up with Fox Latin America Channels to create a new nine-episode animation series centered on the deodorant and titled City Hu
nters. The series was produced for global distribution in Buenos Aires and directed by Carlos Baeza, also known as the director of some of the episodes of the world-famous show The Simpsons. The characters in the show, an aging playboy and a young man left by his girlfriend, were inspired by the designs of Italian illustrator Milo Manara. The first episode of the original production of Fox Factory and content development division Axe Attractions premieres on Fox Latin America on Monday, October 23rd, at 11p.m. The remaining eight episodes will air in consequent Mondays, all beginning at 11p.m.City Hunters tells the story of Axel, a hopeless young man dumped by his girlfriend, whose entire life chan
ges when he meets Dr. Lynch, a master creator of men’s fragrances, the epitome of the ‘70s playboy. Lynch is also a member and current guardian of Lodge X, a two-thousand-year-old top-secret society (notice any similarities with The Da Vinci Code?!) devoted to the study of women and how to get them who is looking for his successor. In the face of young Axel he finds an apprentice who has to walk the long way from being left and alone to becoming an expert in seducing women. This is a challenge for the expertise and mastership of Lynch who must turn the diamond in the rough into a “Seductor Absolutis” – man capable of conquering all different types of women, before passing on all responsibilities for the society to him.Hernán López, president of Fox Latin American Channels and managing director of Fox Channels U.K., says that being able to produce such quality animation in Latin America is a great leap forward for the industry. He also asserts that teaming up with a partner the rank of Unilever for the production of branded entertainment fills everybody in his team with joy.
Christian Cores, marketing regional manager of Axe,
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