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Friday, November 10, 2006

Stain Art

Do you remember the last time you noticed a stain on your cloths and you thought “Oh, that’s really cool!”? Or maybe the last time you saw an ad for a washing machine on TV and you thought it was really exciting and entertaining? No!? Then you definitely need to go to www.stainart.com and let electric appliances manufacturer Siemens convince you that stains and washing machines can actually be fun.

StainArt.com allows visitors to try their artistic abilities on a white t-shirt with a wide variety of stains, ranging form soil and grass to baby food to eggs. After you have created your stain masterpiece you can submit it to a gallery where other visitors to the website can see it and evaluate it with grades from 1 (poor) to 5 (masterpiece). As all viral sites, StainArt.com also offers the option share with a friend, either to make them create their own "art peices" or at least vote for yours so that you have a chance of winning. The best creation (the one that got the highest score) will then be featured in the ads for Siemens’s new auto stain removal washing machine, which according to the manufacturer is “the world’s first washing machine with autoStain Removal to remove up to 14 different types of stain, without the need for special detergents.”

The site that greets visitors with the catchy "How dirty can you go?", was created by the Turkish agency Nexum Creative for Siemens Appliances U.K. was launched less than a week ago, on November 7. And even though that, according to the Adverblog, the idea of the online contest is not extremely innovative, it seems to be appealing to consumers because there are already more than 230 “art pieces” in the gallery and I have to admit some of them are really good.This is the winner so far with a score of 134. I, personally, had a fun time creating my own t-shirt and cleaning it, with Siemens’s new washing machine, of course, whenever I was unhappy with the result.

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